Bioplastia is Brazil’s best selling and most used hair reconstructor range. Often called the SOS Hair Rescue System, Bioplastia is a specialised hair care range for treating damaged hair with immediate restoration and reinvigoration (colloquially referred to as Hair Botox). A selection of products that provide relief to traumatised hair as a result of various intrusive salon treatments that use hair-damaging chemicals and tools. Bioplastia is a deep conditioning treatment range that coats hair fibres with a keratin filler. The treatment fills in any broken or thin areas on each hair strand to make hair appear more full and lustrous. The range features innovative and effective products that return damaged, brittle and breaking hair to a healthy state.